Tuesday, 23 October 2012

Anymes Anymes: Underwire: Felicia Day Shares Secrets of Successful Web Video

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Underwire: Felicia Day Shares Secrets of Successful Web Video
Oct 23rd 2012, 11:24

Underwire
Taking the Pulse of Pop Culture
Felicia Day Shares Secrets of Successful Web Video
Oct 23rd 2012, 10:30

                    

If you’re looking to build a web video empire, you’d be wise to take a lesson or two from Felicia Day.

After finding success on Buffy the Vampire Slayer, The Guild and Doctor Horrible’s Sing-Along Blog, the actress, writer and producer rolled out an impressive roster of web series under her Geek & Sundry banner.

“None of my shows would ever get green-lit by a TV station or a cable network,” says Day in Wired’s video interview. “They just wouldn’t — they’re very, very niche.”

That’s just one secret to her success with online video. Elsewhere in the interview, she talks about finding an audience — which she’s done with shows like TableTop (hosted by Wil Wheaton), Sword & Laser (started by Veronica Belmont and Tom Merritt) and her own The Flog — as well as building a lucrative brand and shifting from TV’s million-dollar budgets to internet video’s more modest production costs.

Watch the video above for more insight into the strategies that have turned her into an online media mogul.

Media files: felicia_day_fi-300x160.jpg (image/jpeg, 0 MB)
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